CREATIVE STRATEGY / MOTION GRAPHICS / ART DIRECTION
SNAP TOGETHER FOR ANIMALS
Snap Together for Animals is a campaign aiming to put fur back in the conversation by disrupting users' daily experience of social media (such as Snapchat and Wechat). We remove digital representations of animals, like the Snapchat lenses, to show the young generation that real animals are in urgent need of their help.
Snap Together for Animals was awarded a Yellow and a White Pencil at the 2017 D&AD New Blood Awards, a globally recognised advertising award recognising young talent.