ART DIRECTION/ CREATIVE STRATEGY / ANIMATION

UNIQLO Q-LAB – #UNIQLYSATISFYING

Uniqlo Q-lab is a clothing innovation lab that designs for disability to find solutions that benefit everyone. It is not only a strategic tool to set Uniqlo apart from its fast fashion competitors but also the centre point of Uniqlo's new brand awareness campaign #UniqlySatisfying. The campaign infiltrates the online space of #oddlysatisfying videos to get young consumer's attention.

CONCEPT BOOK

#UNIQLYSATISFYING VIDEOS

PROCESS BOOK

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